NBL Asia Sdn Bhd, is a professionally-run sports, academy and event management outfit in Malaysia. Incorporated in August 2015, NBL Asia is founded by sports veteran Tan Kee Hian and launched by the then Minister of Youth and Sports, YB Khairy Jamaluddin Abu Bakar. NBL Asia is also supported by a prominent property developer, Seri Mutiara Development Sdn Bhd, in presenting opportunities and increasing interests at grass-root levels to unleash potential sportsmen and sportswomen in the country in a unified sports development hub such as those run by NBL Asia.
- Event & project management consultancy (especially in sports)
- Event organiser (local and international leagues, championships, company events, education & sports tours)
- Sports development programmes
- Sports academy & training activities (camps, coaching classes etc)
- Operator & manager of sports arena (presently House of Champions, Cyberjaya)
- Sports equipment & supplies