NBL Asia Sdn Bhd is a professionally-run sports event organizer and sports academy in Malaysia. Incorporated in August 2015 and launched by the honorable Minister of Youth and Sports, Yang Berhormat Khairy Jamaluddin. The establishment of NBL Asia is no mean feat given it is a collective effort from multiple stakeholders. It is founded by sport industry veteran Tan Kee Hian with strong support from prominent property developer Seri Mutiara Development Sdn Bhd.
Mission & Strategy
It is also rare for private sector to setup an integrated sport company in Malaysia. As Malaysians are becoming more health conscious, Tan believes there is niche to be fulfilled. He aims to bring his rich experience in sport training and development to the public.
Prior to this, Tan served as the former commissioner of Malaysian National Basketball League. He is a former national basketball player with vast experience in the respective field.
Under his stewardship and a team of seasoned executives, NBL Asia strives to strike its name as a renowned professional and well-run sports events company. The company aims to produce the best quality and sport development programs in a systematic manner. Some of the sport activities it has outlined for coaching programs are basketball, badminton, volleyball and swimming.
One of NBL Asia missions is to establish a professionally-run basketball league in Malaysia to enable talents harnessing their skills. It will also present an opportunity to increase the interest at grassroot level as well as helping young players advancing further and fully unleash their potential.
With a series of programs and growth strategy, NBL Asia hopes to shape Malaysia as an international sport development hub that able to produce world-class athletes. As a start, NBL Asia has prepared local and international school sport programs to nurture young talent. It is proud to operate from House of Champions Sport Training Base in Malaysia.
NBL Asia will continue collaborating with both domestic and international sport bodies to bring more sport tournaments or activities. Media engagement programs will be put in place to raise public awareness on particular sport. Some of the programs and tournaments it proudly held are:
- Cyberjaya International Youth Basketball Tournament
- SBP National Basketball Championship
- Young Wira Boys U-18 Badminton Team Tournament
- Seri Mutiara Champions Cup
- Malaysia Basketball League
- Fiba 3X3 U18 ASIAN Championship
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Food and bed
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